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The Celebrity Experience:
Insider Secrets to Delivering Red Carpet Customer Service
by Donna Cutting
Hardcover 226 pages
Pub John Wiley & Sons
Pub date Jan 9, 2008
ISBN-13: 978-0470174012
$24.95
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ABOUT THE
BOOK
The definitive guide for superior customer service.
The Celebrity Experience combines the best practices of the business
world with those of the celebrity world to create a practical and proactive
guide for those who want to bring their internal and external customer service
to the level of star treatment. The premise of this book is based on the unique
ways that celebrities are often treated. The Celebrity Experience shares
techniques for businesses that want to treat their customers with the same level
of red-carpet service. Donna Cutting shares research interviews, stories from
celebrities themselves, examples from great customer service companies,
celebrity ideas that readers can instantly implement, and much more. This is the
ultimate guide for anyone who wants to learn to treat customers like stars for a
sustained competitive advantage.
From the Inside Flap
Imagine a world where red carpets were rolled out for you wherever you went
and you were always greeted by name and with a smile. Imagine being admired and
complimented by strangers on a daily basis. Imagine if those who did business
with you always bent over backwards to cater to your personal desires and needs.
If that sounds like a fantasyland, it is. And it's called Hollywood.
Every day, Hollywood's biggest superstars live out that fantasy, receiving
red-carpet treatment virtually everywhere they go. But they aren't the only
ones. More and more, companies are realizing that when they treat their
customers like VIPs, those customers keep coming back and help spread the word.
For business owners, entrepreneurs, or anyone who works in a service industry,
The Celebrity Experience shows how to turn customers into lifelong,
adoring clients by delivering consistent red-carpet customer service. Based on
hundreds of interviews with professionals who exclusively serve celebrity
clients, author Donna Cutting shows you how to make every customer feel like a
superstar.
Combining the best practices of the Hollywood celebrity scene with those of the
business world, The Celebrity Experience presents simple, effective ways
to:
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- Make red-carpet first impressions on new customers
- Give them what they want and earn customers for life
- Generate buzz and positive word-of-mouth by delivering what you promise
- Improve your customer service performance by putting employees first
- Develop the creativity and flexibility to deliver on every customer
request
- Succeed by putting your customers' interests ahead of your own
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In addition to celebrity ideas you can implement in your business immediately,
The Celebrity Experience also includes stories from celebrities
themselves and real-world examples of successful companies that go above and
beyond to deliver impeccable service for their customers. Today, it's often
customer service that separates good companies from great ones. The Celebrity
Experience shows you how to put your business on the customer service
A-list.
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Donna Cutting, President and CEO (Chief Experience Officer) of Donna Cutting
Presents!, is a nationally recognized expert in employee engagement and
extraordinary customer service. A stage actress turned author and professional
speaker, Donna helps leaders create places where employees get Standing Ovations
and customers get Star Treatment.
She is the author of The Celebrity Experience: Insider Secrets to Red Carpet
Customer Service, published by Wiley. Donna went right to the source –
Hollywood - spending a year and a half interviewing people who own, manage, or
work for companies that cater to the Tinseltown elite to learn what “real world”
businesses can do to provide celebrity-caliber service.
As a professional speaker, Donna is anything but ordinary! Combining her
experience in the theater and her passion for fun, she delivers her content in a
high energy style with her trademark enthusiasm. Her presentations mix include
hilarious Keynote Theater bits, side-splitting song parodies and exceptional
audience interaction. Donna combines her dramatic, fun and humorous style of
presenting with easy and action-oriented/practical ideas and strategies that
people can implement immediately.
Donna doesn’t provide a speech, she provides an experience.
And when Donna speaks, it’s the AUDIENCE that’s the STAR of the SHOW!
Prior to becoming a speaker and author, Donna spent almost two decades managing
creative programs and leading employee engagement initiatives in the healthcare
field. She was also the owner of Whimsical Notions Interactive Theater company
and performed one woman shows for children and adults across the state of
Florida for four years.
The Past President of the National Speakers Association of Central Florida,
Donna was recently named the winner of the prestigious Rosita Perez Spirit
Award, and was elected Chapter member of the year in 2003. Donna is a member of
Athletes and Executives, the Association for Applied and Therapeutic Humor, and
Recognition Professionals International. She is a volunteer dreamweaver for
Second Wind Dreams, an organization that helps make dreams come true for elders
living in nursing homes and assisted living communities.
Donna lives in St. Petersburg, Florida with her husband and best friend, Jim and
their Maltese puppy, Snowball.
Author website &
Author website
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