The Celebrity Experience: Insider Secrets to Delivering Red Carpet Customer Service by Donna Cutting

The Celebrity Experience: Insider Secrets to Delivering Red Carpet Customer Service
by Donna Cutting
Hardcover 226 pages
Pub John Wiley & Sons
Pub date Jan 9, 2008
ISBN-13: 978-0470174012
$24.95

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ABOUT THE BOOK
The definitive guide for superior customer service.

The Celebrity Experience combines the best practices of the business world with those of the celebrity world to create a practical and proactive guide for those who want to bring their internal and external customer service to the level of star treatment. The premise of this book is based on the unique ways that celebrities are often treated. The Celebrity Experience shares techniques for businesses that want to treat their customers with the same level of red-carpet service. Donna Cutting shares research interviews, stories from celebrities themselves, examples from great customer service companies, celebrity ideas that readers can instantly implement, and much more. This is the ultimate guide for anyone who wants to learn to treat customers like stars for a sustained competitive advantage.

From the Inside Flap
Imagine a world where red carpets were rolled out for you wherever you went and you were always greeted by name and with a smile. Imagine being admired and complimented by strangers on a daily basis. Imagine if those who did business with you always bent over backwards to cater to your personal desires and needs. If that sounds like a fantasyland, it is. And it's called Hollywood.

Every day, Hollywood's biggest superstars live out that fantasy, receiving red-carpet treatment virtually everywhere they go. But they aren't the only ones. More and more, companies are realizing that when they treat their customers like VIPs, those customers keep coming back and help spread the word.

For business owners, entrepreneurs, or anyone who works in a service industry, The Celebrity Experience shows how to turn customers into lifelong, adoring clients by delivering consistent red-carpet customer service. Based on hundreds of interviews with professionals who exclusively serve celebrity clients, author Donna Cutting shows you how to make every customer feel like a superstar.

Combining the best practices of the Hollywood celebrity scene with those of the business world, The Celebrity Experience presents simple, effective ways to:

  • Make red-carpet first impressions on new customers
  • Give them what they want and earn customers for life
  • Generate buzz and positive word-of-mouth by delivering what you promise
  • Improve your customer service performance by putting employees first
  • Develop the creativity and flexibility to deliver on every customer request
  • Succeed by putting your customers' interests ahead of your own
In addition to celebrity ideas you can implement in your business immediately, The Celebrity Experience also includes stories from celebrities themselves and real-world examples of successful companies that go above and beyond to deliver impeccable service for their customers. Today, it's often customer service that separates good companies from great ones. The Celebrity Experience shows you how to put your business on the customer service A-list.
 

Donna Cutting

Donna Cutting
, President and CEO (Chief Experience Officer) of Donna Cutting Presents!, is a nationally recognized expert in employee engagement and extraordinary customer service. A stage actress turned author and professional speaker, Donna helps leaders create places where employees get Standing Ovations and customers get Star Treatment.

She is the author of The Celebrity Experience: Insider Secrets to Red Carpet Customer Service, published by Wiley. Donna went right to the source – Hollywood - spending a year and a half interviewing people who own, manage, or work for companies that cater to the Tinseltown elite to learn what “real world” businesses can do to provide celebrity-caliber service.

As a professional speaker, Donna is anything but ordinary! Combining her experience in the theater and her passion for fun, she delivers her content in a high energy style with her trademark enthusiasm. Her presentations mix include hilarious Keynote Theater bits, side-splitting song parodies and exceptional audience interaction. Donna combines her dramatic, fun and humorous style of presenting with easy and action-oriented/practical ideas and strategies that people can implement immediately.
Donna doesn’t provide a speech, she provides an experience.
And when Donna speaks, it’s the AUDIENCE that’s the STAR of the SHOW!

Prior to becoming a speaker and author, Donna spent almost two decades managing creative programs and leading employee engagement initiatives in the healthcare field. She was also the owner of Whimsical Notions Interactive Theater company and performed one woman shows for children and adults across the state of Florida for four years.
The Past President of the National Speakers Association of Central Florida, Donna was recently named the winner of the prestigious Rosita Perez Spirit Award, and was elected Chapter member of the year in 2003. Donna is a member of Athletes and Executives, the Association for Applied and Therapeutic Humor, and Recognition Professionals International. She is a volunteer dreamweaver for Second Wind Dreams, an organization that helps make dreams come true for elders living in nursing homes and assisted living communities.
Donna lives in St. Petersburg, Florida with her husband and best friend, Jim and their Maltese puppy, Snowball.

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