How Authors Can Achieve Promotional Success
By Robin Blakely, Livingston Communications

Wish you could glimpse into the future long enough to clearly position yourself ahead of the curve? For authors and other creative people, there are four specific strategies that can transform calendar chaos into platform-building promotional success.

First, focus on the personal side of things. Personal commitments that are marked in advance will provide the extra leverage you need to deftly juggle surprise promotional demands and unexpected publicity events as they arise throughout the year. Birthdays and other special days should be blacked out now.

Second, think travel. Start with travel plans that could occur in the next 12 months . . . plans which are fully or just partially in place do count and should be noted. When the absolutes and the sort-of absolutes are defined on the calendar, go one step further. Look back over the travel plans and create a list of promotional possibilities. Dream a little. Note places you might want to go, why those places interest you, and what promotional tie-ins might exist. Jotting a note on the calendar wonít limit your decisions; it will set you free.

Third, think business. As an author, you may sometimes feel isolated and alone, but you are not the only one interested in your promotional opportunities. Your publisher is interested in helping make your promotional opportunities translate into real sales opportunities for the product -- your book. A common business problem occurs when author promotions are out of synch with product promotions. A simple solution is to provide clear information about your personal promotional plans with enough lead time for the publisher to find ways to integrate promotional plans with sales efforts for the product. Synchronicity makes good business sense.

Fourth, think career. Your book is only part of your career as an author. The success of your product is only one way to measure the success of your career. List three goals that you would like to achieve for your career in the next 12 months. Time gets away and the best way to prevent your career goals from falling through the cracks is to identify what your goals are and assign them to actual dates. Choose a date to meet a specific objective, then backtrack to a date closer to when you must really focus on beginning to achieve that goal. The first trick is to set the goals in the first place. After that, you simply apply the same deadline-meeting skills that are a natural part of your writing life as an author.

If you want to dive in and create even more structure, consider mapping out a plan on Microsoft Outlook or Palm Pilot or even using the E-mail reminders offered by your Internet service provider. But, donít forget . . . the roads to personal procrastination and calendar chaos are both paved with good intentions. True results are found only in what you will pin down and really use. Before you can install a plan on your computer with all the bells and whistles, the truth is you have to be able to ink it out on a real calendar. Start simple -- any step forward is better than none at all.

Remember the journey of a thousand miles begins with just one step, and reading this article means that youíre already well on your way.

© 2004 Livingston Communications
 
Livingston Communications specializes in helping authors transition from one level of success to the next. Known for their holistic approach toward publicity management, Livingston Communications was built on the belief that reaching success is a chartable journey. Paraview is offering its authors customized publicity campaigns developed in cooperation with Livingston. For more information visit their website or contact Robin Blakely at (660) 707-0700 or E-mail her.
 

 

 
 

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