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FOR IMMEDIATE RELEASE |
August 1, 2003 |
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CORPORATE RENAISSANCE:
Business as an Adventure in Human Development
By Rolf Österberg |
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“The primary purpose of a company is no
longer to make a profit. Instead, the primary purpose of a
company is to serve as an arena or platform for the personal
and human development of those working in the company. The
profits are by-products.” |
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Swedish business Rolf Österberg argued in the early nineties
that businesses have all their priorities wrong.
Paradoxically, corporations also, more than any other
institution – have the potential to act as an agent of change
toward a human-oriented world. After the bust of the late
1990s, the mismanagement by executives and the corporate
failures among the Enrons and Worldcoms of this world,
Österberg’s vision and message is even more important and
urgent than ever before. Many readers around the globe asked
for a release of this visionary business book, and here it is:
Corporate Renaissance. |
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In this book, Österberg explores: |
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- How the creativity of its employees – not capital – is a
company’s greatest asset
- Why employee-owned companies are the model for the
future
- Why hierarchies prevent problem-solving
- How profit-taking can doom a company
- Why setting goals without an underlying vision is
destructive
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A must-read for executives looking for ways how to keep their
company moving in a sustainable and profitable direction or
employees wanting to understand how important they really are
for the success of their company. |
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“Rolf Österberg is a business leader trail-blazing a path
toward a sustainable global future that other companies may
follow.” |
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--Hazel Henderson, economist and
author, Beyond Globalization and Paradigms in
Progress. |
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“I recommend Corporate Renaissance to everyone whose
life is involved in business. It points directly to the future
of business, commerce and humankind.” |
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-- Gary Zukav, author, The Seat of the
Soul |
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About Rolf Österberg |
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ROLF ÖSTERBERG is a seasoned executive in the media industry.
He was CEO of Swensk Filmindustri, Scandinavia’s largest film
company, and deputy CEO of the Dagens Nyheters Group,
Scandinavia’s largest newspaper company. Corporate Renaissance
was a best-seller in Sweden, where it was first published.
Österberg has a law degree from the University of Stockholm
and attended the executive management program of Harvard
Business School. He is currently on the faculty of the
University of Creation Spirituality in Oakland,
California. |
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Corporate Renaissance
by Rolf Österberg
Paraview Special Editions Trade Paper Original
ISBN 1-9310044-54-6, Trade Paper Reprint, Business
DOI:
Pub. Date: August 1, 2003
5 ˝ x 81/4, 153 pages, $14.95, Ł11.99 |
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About Paraview Special Editions |
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Paraview Publishing is a publisher that utilizes new media
technology to publish quality works in body, mind, and spirit
and the frontiers of science and culture -- areas related to
the transformation of society. Our imprints include Paraview
Press, print-on-demand books for niche audiences; Paraview
Special Editions, reprints of select out-of-print books and
international books; and Paraview Pocket Books, traditionally
published works for a wide audience. Based in New York City,
Paraview targets a global audience, including over 50 million
Americans who are interested in health lifestyles, personal
development and the transformation of society. |
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For author interviews and review copies
contact: (212) 989-3616
E-mail: publisher@paraview.com |
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